Campaign Creative Direction

Worked closely with merchandising, buying and marketing teams to establish marketing themes and key business goals, provided creative direction for seasonal Campaigns. Established graphic direction for both print and web design teams. Built creative concept and styling guide for shoot as well as on set art direction and styling support. Provided (oversaw) creative direction for (across) landing pages, email, social and print. Provided cross-channel creative direction for landing pages, email, social and print mediums.